场景无处不在、媒体无所不是,创意才是一切!学院奖是实战比赛,如果从实战经验中提取三个关键词能帮助参赛学生的话,我想应该是“道、势、术”。这三个字来源于《道德经》,从创意的角度来看,这三个字精准的表示出创意的三昧真火:创意之道--认知、创意之势--洞察、创意之术--执行,这三昧真火揭示出学院奖赛事的金奖炼成之道。这是营销传播 Scene everywhere, the media is everywhere, creativity is everything! Academy Award is a real game, if you extract three key words from the actual combat experience can help students, I think it should be . These three words from the “moral”, from a creative point of view, these three words accurately show the truth of the three simmering: the way of creative - cognitive, creative potential - insight, creative art - Execution, this ignorance revealed the gold medal of the Academy Awards event. This is marketing communication