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公关谋略,就是指企业在经营与管理工作中所要采取的公关策略与方法,它主要由企业内部公关谋略和外部公关谋略两部分组成。一、邮政企业内部公关谋略邮政企业内部公关谋略是指邮政企业借助公关理论,在整合员工的价值观念、追求企业最高效能方面所采取的一系列方针、策略与方?
Public relations strategy refers to the strategy and method of public relations to be adopted in the management and operation of an enterprise. It mainly consists of two parts: internal public relations strategy and external public relations strategy. First, the postal business strategy of public relations within the postal company Postal public relations strategy is the postal business with public relations theory, the integration of staff values, the pursuit of the highest efficiency of enterprises to adopt a series of guidelines, strategies and ways?