消费者对媒体的关注,越来越被多屏幕所分散,吸引他们的注意变得越来越困难。因此,品牌传播内容的娱乐化,正渐渐成为可用于跨媒体营销的重要战略手段。不久前,HTC开启了最新的全球品牌活动“Here’s To Change”。作为“Change”的第一步,我们邀请 Consumers' attention to the media is more and more dispersed by multi-screens, attracting their attention more and more difficult. Therefore, the entertainment of brand communication content is gradually becoming an important strategic tool that can be used for cross-media marketing. Not long ago, HTC opened the latest global brand campaign “Here's To Change ”. As the first step in “Change ”, we invite