建筑设计行业是一个与国家宏观环境密切相关的行业。面临着外部环境的迅速变化,建筑设计行业机遇与挑战并存——从机遇来看,我国经济的快速增长和城市化进程的快速推进,为建筑设计行业的发展提供了良好的外部驱动发展;从挑战来看,社会成员对生活环境及生活品质的新需求,带来了新需求,如奥运会场馆鸟巢带给大家的新视觉,引发了市场对钢结构建筑的新需求;对于民营建筑设计单位,面临外部环境的诸多改变、面临国有和外资设计单位的竞争,到底应该从哪里入手提升自身的竞争力呢? Architectural design industry is a closely related industries with the country’s macro environment. Faced with the rapid changes in the external environment, both the opportunities and challenges of the architectural design industry coexist - from an economic perspective, the rapid economic growth and rapid urbanization in China provide a good external driver for the development of the architectural design industry. From From the challenge point of view, new demands on living environment and quality of life brought by members of the society brought new demands, such as the new vision brought by the Bird’s Nest in the Olympic venues and sparked new demands on the steel structures in the market. For the privately-owned building design units, Faced with many changes in the external environment, facing the competition of state-owned and foreign-funded design units, where should we start to enhance their own competitiveness?