因为纸质内容发行量下降了,就要通过数字广告或其他类型的营销服务赚回这部分钱。未来最大的利润来自数字内容发行,而不是单纯靠广告,因为在线广告赚不了太多钱,而好的内容给受众带来价值,让他们觉得是值得为此付钱的。越来越多的读者开始用iPad等移动终端进行电子阅读,这对媒体来讲,可能跟传统的纸质出版会有所不同, Because of the declining circulation of paper content, the money is being generated through digital advertising or other types of marketing services. The biggest profits in the future come from the distribution of digital content, not just advertising, because online advertising can not make too much money, and good content brings value to the audience, making them feel worth paying for it. More and more readers begin to use the mobile terminal such as iPad for electronic reading, which may be different from the traditional paper publication for the media,