在纸质报纸发展举步维艰的情况下,发展数字报是报纸新生的必然趋势。而在新媒体时代,数字报想要更好地发展,就需要扬长避短,与各种新媒体相互融合,尤其是要实现数字报互联网互动。随着科技的不断发展,手机、网络等新媒体不断涌现,新媒体的影响日益增强,这使得人们对报纸的依赖越来越弱。面对互联网等新媒体的冲击,多数报媒都没有退却,而是进行数字化转型,众多知名 In the difficult situation of development of paper-based newspapers, the development of digital newspaper is the inevitable trend of newspaper freshmen. In the new media era, if digital newspapers want to develop better, they need to be strong and weak and integrate with various new media. In particular, we must realize the interaction between digital newspapers and the Internet. With the continuous development of science and technology, new media such as mobile phones and internet are emerging constantly. The influence of new media is increasing day by day, which makes people rely on newspapers more and more weakly. In the face of the impact of new media such as the Internet, most media outlets have not retreated, but have digitized themselves and are well known