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如今,随着竞争日益激烈,各种规模的公司面临着创造新机会和新业务收入的压力,导致许多公司努力寻找联合合作伙伴并重组公司。因此,需要在合作伙伴之间建立良性和有效的公司间关系。本文旨在分析不同类型的公司间关系,并确定确保成功合作的因素。一般来说,公司寻求开发新技术或拓展业务到新工业可以选择合资和战略联盟;企业希望在同一市场扩大市场份额,与同规模公司合作,倾向于兼并收购;公司只想扩大现有产品或服务的销售将选择特许经营和许可。
As competition intensifies today, companies of all sizes face pressure to create new opportunities and new business revenues, causing many to struggle to find syndication partners and reorganize the company. Therefore, there is a need to establish a healthy and effective intercompany relationship among partners. This article aims to analyze the different types of inter-firm relationships and identify the factors that ensure successful cooperation. In general, firms seeking joint ventures and strategic alliances in seeking to develop new technologies or expand their business into new industries may wish to expand their market share in the same market, prefer to cooperate with the same size firms and prefer mergers and acquisitions, and companies simply want to expand existing ones or Sales of services will choose franchising and licensing.