谈谈名牌战略的运作廖晓静美国万宝路集团总裁马克斯韦尔在谈及名牌的高效益时曾说：＂企业的牌子如同储蓄的户头，当你不断用产品累计其价值时，便可尽享利息。＂经历了市场经济大潮冲击和洗礼的中国企业家们，已愈来愈懂得了企业和产品的牌子所蕴藏的巨大价值，一项振兴... Talk about the operation of famous brand strategy Liao Xiaojing Maxwell Group President Maxwell said when talking about the high efficiency of brand names: “The corporate brand is like a savings account, when you continue to use the product to accumulate its value, you can enjoy the interest. ”The Chinese entrepreneurs who have experienced the impact and baptism of the market economy have become more and more aware of the tremendous value of the brands of enterprises and products.