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日本的酒悦公司以生产福神渍罐头(一种什锦酱菜)而闻名于世。这家公司的创业者山崎理左卫门曾因经商失败,经不住打击,想投河自尽。这天刚好举行丰年祭,河上飘浮着人参、莲藕、黄瓜、生姜等祭物。看着看着,他突然想:让这些生菜白白流走,实在太可惜,得想个办法利用才是。于是,他毫不犹豫地跳进河里——但这时决不是为了死,而是为了活。他把河中所有生菜捞起,回去后切碎做成酱菜,干起不要本钱的生意来。就这样,山崎的生意越做越大,发了大财。
Japan’s Jiuyue Company is famous for producing Fortune cans (a kind of assorted pickles). The company’s entrepreneur, Yamazaki Rigoemon, had failed to survive because of his failure to conduct business and wanted to cast his own water. On this day, we held a festival for the harvest. Floating on the river were ginseng, lotus root, cucumber, and ginger. Looking at it, he suddenly thought: It would be a pity to allow these lettuces to flow away in vain. I must think of a way to use it. So he jumped into the river without hesitation - but this time it was not for death, but for living. He picked up all the lettuce in the river, chopped it back into pickles, and started doing business in the capital. In this way, Yamazaki’s business grew bigger and bigger and he made a fortune.