伴随着改革开放的深入,中国成长起了一批有影响力的大中型企业。然而随着全球化话的到来,需求更加多样化、复杂化,加之2008年起席卷全球金融海啸,商业环境日趋复杂多变,但这些昔日的商场“英雄”由于核心刚性、组织惰性以及机构臃肿等原因很难持续发展。本文提出通过实施创业导向战略,重新找回创业精神来应对多变复杂的商业环境,以获得持续发展。 With the deepening of reform and opening up, China has grown up a number of influential large and medium-sized enterprises. However, with the arrival of globalization, the demand has become more diversified and complicated. In addition to the global financial tsunami that swept across the country since 2008, the business environment has become increasingly complex and changeable. However, these former shopping malls’ heroes are due to core rigidity and organizational inertia. Institutions such as overstaffing are difficult to sustain. This paper proposes that through the implementation of entrepreneurial orientation strategy, regain the entrepreneurial spirit to deal with the ever-changing and complex business environment to achieve sustainable development.