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从吉林省目前公益广告传播生态环境以及作品来看,吉林省公益广告传播活动还处在初级发展阶段,尚未形成地方特色的完善、稳定的公益广告运行机制。面对中国全面发展地域性经济效益与社会效益的双层文明建设态势,研究和构建具有吉林省地域特色的公益广告传播生态环境运作机制亟待解决。
From the current environment of public service advertisements in Jilin Province and works of view, public service advertising activities in Jilin Province is still in its initial stage of development, and has not yet formed a sound and stable operation mechanism of public service advertisements with local characteristics. In the face of the double-layered civilization construction trend of comprehensively developing the regional economic benefits and social benefits in China, it is urgent to study and construct the operation mechanism of public service advertising communication eco-environment with the regional characteristics of Jilin Province.