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本文以媒介进入市场,走向产业化为背景,从理念的确立、体系构架的建立以及具体把握的要点,较为全面地论述了节目评价的品牌化问题.
节目评价工作要以品牌为中心
【摘 要】
：
本文以媒介进入市场,走向产业化为背景,从理念的确立、体系构架的建立以及具体把握的要点,较为全面地论述了节目评价的品牌化问题.
【机 构】
：
河南人民广播电台副总编辑
【出 处】
：
现代传播
【发表日期】
：
2004年期
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