在技术手段不断进步、产业格局不断调整、媒体竞争日趋激烈的今天,传统广播如何应时而变,做大做强,这无疑是当下广播人最重要的课题。过去相当长一段时期,广播曾被某些人认为是弱势媒体。进入新世纪以来,车载人群拉升收听率,广播业迅速走出低谷,步入事业发展的第二个春天。特别 Today, with the continuous improvement of technical means, the constant adjustment of the industrial structure and the increasingly fierce media competition, how to change the traditional broadcasting from time to time and make it bigger and stronger is undoubtedly the most important issue for current broadcasters. For a long time, radio was considered by some to be a weak media. Since the beginning of the new century, the car-based population has increased its listening rate and the broadcasting industry has rapidly emerged from the downturn and entered the second spring of its career development. especially