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为促进、推动宏伟数字电视整转工作的和谐、有序、快速进展,在本宣传方案中并提出总体要求和工作思路。总体要求:始终贯穿和谐整转的理念,根据整转中各个时期的不同特点展开针对性地宣传,使数字电视整转被广大市民所接受容纳;通过宣传,整合调动政府、企业、社区、媒体、用户等各个层面的参与性、积极性,减少冲突,缓解矛盾,营造一个和谐的整转氛围,共同促进有线数字电视整体转换的顺利完成。工作思路:整体转换是涉及千家万户的工作,需要政府和企业支持,需要社会参与,更需要全体用户的认可和配合,才能在集中的时间内完成集中的工作量,整转的这些特点决定了整转宣传需要营造一个良好的氛围、制定科学的宣传模式、按照循序渐进、重点兼顾的宣传进程展开工作,因此,我们制定了“一个氛围、两个层面、三个阶段”的整转宣传工作思路。一个氛围:和谐的氛围;两个层面:点面结合的立体交叉式宣传;三个阶段:试点阶段、推广阶段和巩固阶段。
In order to promote and promote the harmonious, orderly and rapid progress of the grand digital television turnaround work, we put forward the overall requirements and working ideas in this propaganda plan. Overall Requirement: Throughout the concept of “harmonious and complete turnaround”, we will carry out targeted publicity according to the different characteristics of different periods during the turnaround so that the entire turnaround of digital television will be accepted by the general public. Through publicity and integration, government, enterprises, communities and media , Users and other levels of participation, enthusiasm, reduce conflicts and ease the conflict, creating a harmonious atmosphere of the entire turn around to jointly promote the successful completion of the conversion of cable digital TV. Work train of thought: The overall conversion is involved in the work of millions of households, the need for government and business support, the need for social participation, but also the recognition and cooperation of all users in order to focus on the time to complete the workload, the characteristics of these decisions The whole campaign needs to create a good atmosphere, formulate a scientific propaganda model and follow the step-by-step and focus-based publicity process. Therefore, we have formulated a “one atmosphere, two levels and three stages” Propaganda work ideas. One atmosphere: a harmonious atmosphere; two levels: three-dimensional cross-point propaganda; three phases: the pilot phase, the promotion phase and the consolidation phase.