论文部分内容阅读
品牌不仅是一个名称,也不仅是一个结果或质量的代名词,而是名称、结果及其形成过程的系统和整体。品牌学校不仅是一个学校名称和优秀的教学成果的代名词,而且是学校办学系统的整体效应和影响。系统性是品牌学校发展的重要原则。学校是一个系统,是一个开放的系统,有其独特的系统结构、功能,并形成独具特色的产品和文化。品牌学校往往是优秀的学校系统,其自身系统相对稳定,系统结构内容相对完善,系统产出稳定优质,系统处于良性互动的积极发展状态,具有一定的影响力。北京市朝阳区白家庄小学就是这样一所系统完善稳定,且有影响力的品牌学校。
A brand is not just a name, nor is it merely a synonym for results or quality, but the system and the whole name, result, and process of its formation. Brand school is not only synonymous with a school’s name and excellent teaching outcomes, but also the overall effect and impact of a school’s running system. Systematic is an important principle of brand school development. School is a system, is an open system, has its unique system structure, function, and form a unique product and culture. Brand schools are often excellent school systems. Their own systems are relatively stable, the system structure is relatively complete, the system outputs stable and high quality, and the system is in a benign and interactive positive development with some influence. Baijiazhuang Chaoyang District, Beijing Primary School is such a system to improve the stability and influence of the brand schools.