从品牌创新角度来讲,海尔集团发展到今天,针对不同目标,已经形成了系列化和针对于不同市场区间和定位,满足消费者多样化需求的品牌系列。时至今日我们在全球主要市场已经获得巨大成功,也真正实现了从全球化到国际化的实践。标准来源于市场,而标准化的技术对企业来讲,主要还是从技术来导出。目前,我们在行业内部,提出的创新的管理理念,实际上是重塑我 From the perspective of brand innovation, the Haier Group has developed into a brand series that aims at different goals and has been serialized and targeted at different market segments and positioning to meet the diverse needs of consumers. Today, we have achieved great success in major global markets, and we have truly realized the practice of globalization and internationalization. Standards come from the market, and standardized technologies are mainly derived from technology. At present, the innovative management ideas we propose within the industry actually reshape me.