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从上个世纪80年代初起,广播人为了使广播能紧跟时代步伐,做了诸多创新,进行了多项改革和调整,“直播”便是当时采取的一种广播节目制作播出的全新方式。实践证明,频率专业化既是适应受众和市场客观要求的产物,更是有利于配置优势资源、突出媒体特色、减少资源浪费的广播机制优化的产物,是我国广播媒体发展的必然趋势。只有有专业、有特色的名牌栏目,才能被广大听众所喜爱和认可,这样的栏目才能更容易出精品、力作,其影响力和竞争力才会迅速提升。
Since the early 1980s, broadcasters have made a number of innovations and conducted many reforms and adjustments in keeping with the pace of radio broadcasting. Broadcasting is the broadcast of a radio program The new way. Practice has proved that frequency specialization is not only a product of meeting the objective requirements of the audience and the market, but also the product of the broadcast mechanism optimization that is advantageous to allocating advantageous resources, highlighting the media features and reducing waste of resources, and is an inevitable trend of the development of broadcast media in our country. Only professional, distinctive brand name columns, can be loved and recognized by the majority of listeners, such columns can be more easily a boutique, masterpiece, its influence and competitiveness will rapidly increase.