老节目的保存既需要耗用大量的空间、设备、人力等高额的管理成本,每年也还要有一定的损坏和折旧;与高额消耗相悖的是,片库管理和老节目的应用,又长期是整个节目生产中被忽视的“边缘”甚至“盲区”。随着广播电视改革的深入,尤其是民营制作公司的蓬勃兴起以及节目营销市场的日渐形成,从“为播出而制作”到“为市场而制作”的转变开始在 The preservation of the old program requires not only a large amount of space, equipment, manpower and other high management costs, each year also have some damage and depreciation; contrary to the high consumption, the management of the film library and the application of the old program, And long term is the neglected “edge” or even “blind spot” of the entire program production. With the deepening of the reform of radio and television, in particular, the rise of privately-owned production companies and the growing market of program marketing, the transition from “producing for the broadcast” to “making for the market” began