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2007中国国际服装服饰博览会(CHIC)在人们的期待与满足中圆满落下帷幕,作为专业记者还在体味着本届CHIC带给中国服装行业怎样的新动向。可能除了专业观众增多、老品牌以新形象重出江湖、奥运成为品牌设计新概念以外,众多国际品牌借助CHIC打入中国高端市场成为本次服博会的一大亮点。穿梭于展馆拥挤的人群中,抬头观看各特展位的品牌LOGO,一大半都是英文字母,其中不到50％的品牌带有中文对照。一时
The 2007 China International Clothing & Accessories Expo (CHIC) has successfully concluded in people’s expectation and satisfaction. As a professional reporter, it also appreciates what new trends CHIC brings to the Chinese garment industry. In addition to the increase of professional audiences, the re-emergence of old brands with new images, and the new concept of brand design for the Olympics, many international brands have made use of CHIC to enter the high-end market in China as a major highlight of the Expo. Through the crowded crowd in the exhibition hall, they looked up at the brand LOGOs of the special booths. Most of them were English letters, and less than 50% of the brands had Chinese control. One time