中国言实出版社2015年2月出版该书融合设计学、广告学、传播学、经济学和市场学等相关领域的知识,系统地描述21世纪以来在消费经济的环境下,中国商业广告设计成为消费文化的符号信息载体,它不仅有效地推动了商品的交易,对文化艺术和价值观念进行社会化传播,还与消费需求和商品生产紧密相连,在流通领域里创造出更高的文化附加价值。21世纪以来,商业广告设计在大众传媒的推动下参与社会意识形态的建构,对人们的消费行为、消费观念和消费方式都在发生影响和作用。其设计也充满了令 China Speaking Publishing Co., Ltd., published in February 2015 This book integrates knowledge of related fields such as design, advertising, communication, economics and marketing to systematically describe China’s commercial design in the environment of consuming economy since the 21st century It becomes a symbolic information carrier of consumer culture. It not only effectively promotes the trading of commodities, socially disseminates the cultural arts and values, but also closely links with the consumer demand and commodity production and creates a higher cultural attachment in the field of circulation value. Since the 21st century, commercial advertisement design has been involved in the construction of social ideology under the impetus of the mass media, and has an impact and effect on people’s consumption behavior, consumption concept and consumption pattern. Its design is full of orders