作家艾米的网络小说《山楂树之恋》与同名改编电影自问世以后,就受到大众群体的热捧,引发热议。本文从时代语境出发,观察发现它的成功与时代背景、大众消费意志和网络文学优势等方面都有着不可分割的关系,是形成其发展热潮的重要原因。 Writer Amy’s online novel “Love of Hawthorn” and the adaptation of the movie with the same name since the advent of the public groups blitz, triggering a heated debate. Based on the contemporary context, this article finds that its success is inextricably linked with the background of the times, the will to consume by the masses and the superiority of cyber-literature. It is an important reason for its development craze.