亲子旅游是继家庭旅游细分后产生的,更具体的,更关注与孩子的需求相关的一种旅游形式。目前我国针对于亲子游的理论研究还相对落后,本文以广州这个旅游市场为例,在结合市场调查的基础上,阐述分析了广州亲子旅游市场的现状,并提出了有针对性的开发策略。 Parent-child travel is generated after the breakdown of family travel, more specifically, more concerned with the child’s needs related to a form of tourism. At present, the theoretical research on parent-child relationship in China is still relatively backward. This paper takes Guangzhou as an example. Based on the market survey, this article expounds and analyzes the current situation of Guangzhou’s parent-child tourism market and puts forward some targeted development strategies.