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在全球化的大背景下,国家形象已经成为国家利益的一个至关重要的方面。而传媒是在一个国家中了解另外一个国家的有效途径,在传媒中构建的他国形象一定程度上影响着国民的认知。通过研究对比中外媒体对中国形象的解读,可以使我们正视自己的优缺点、更加客观地明晓国内外对中国形象的认知,从而更好地树立中国在国际中的正面形象,促进国际间的交流与发展。
In the context of globalization, the national image has become a vital aspect of national interest. The media is an effective way to understand another country in one country. The image of other countries built in the media affects the people’s cognition to a certain extent. By studying and comparing Chinese and foreign media’s interpretation of China’s image, we can face our own strengths and weaknesses, and more clearly and objectively understand the Chinese image at home and abroad so that we can better establish the positive image of China in the world and promote international cooperation The exchange and development.