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1999年,日产汽车公司在连连下滑的困境中迎来了新的首席执行官卡洛斯·戈恩。他入主日产汽车公司后采取了一系列的改革措施,使日产汽车公司在日本汽车市场所占份额从27年来下跌最低点的17.4％,重新攀升到18％,排名居于本田之前、丰田之后。同时还提高了日产汽车公司在欧、美汽车市场的经营利润,揭开了亚洲商业史上最引人注目的一页。
In 1999, Nissan ushered in a new chief executive Carlos Ghosn in a downturn. After he joined Nissan Motor Co., he took a series of reforms to bring the Nissan Motor Corporation’s share of Japan’s auto market back to 18% from 17.4%, the lowest level in 27 years, ahead of Honda after Toyota. It also raised the operating profit of Nissan Motor Co. in the European and American auto markets and unveiled the most striking page in Asian business history.