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长期以来,中国动画在制作理念、水准和工业化流程上,与美国、日本等漫画产业发达国家有着不小的差距。随着中国漫画产业的不断发展,创造理念和思路也不断明晰,将中华传统文化作为素材和根基的中国动画逐渐崛起,开创了自我发展和生存的空间。随着社会经济的深入发展和“互联网+”时代的来临,民族动画同样面临着新的冲击和挑战,如何在中国动画中有效融入民族化和现代化,并且兼具商业性和艺术性,是中国动画工作者需要亟待解决的问题。本文立足中国动画发展现状,从民族化和现代化两个方面切入,探讨中国动画迎接新挑战,并且走向世界的现实路径。
For a long time, Chinese animation has a long way to go in terms of production concept, standard and industrialization, and developed countries such as the United States and Japan. With the continuous development of China’s comic industry, the concepts and ideas of creation have also been constantly clarified. The Chinese animation, which uses Chinese traditional culture as its material and foundation, has gradually risen, creating a space for self-development and survival. With the deepening social and economic development and the advent of “Internet +” era, national animation also faces new challenges and challenges. How to effectively integrate nationalization and modernization in Chinese animation is both commercial and artistic. Chinese animation workers need urgent solutions. Based on the status quo of China’s animation development, this article starts with two aspects: nationalization and modernization, and probes into the realistic path for Chinese animation to meet new challenges and move towards the world.