本文通过调查问卷发现:无论对于企业或个人,创业的核心资源包括关键技术、客户、人才三个方面。创业管理应以这几个关键点为中心,发展合理科学的创业模式。考虑创业企业或个人的自身特点,把握市场的动向,将企业核心资源进行协调和整合,并利用一定的激励机制,最大程度地提高创业的成功率。 This paper finds through the questionnaire: Regardless of the enterprise or individual, the core resources of entrepreneurship include the key technologies, customers and talents. Entrepreneurial management should take these key points as the center, the development of a scientific and reasonable business model. Consider the entrepreneurial enterprise or individual’s own characteristics, grasp the market trends, the core resources of enterprises to coordinate and integrate, and use a certain incentive mechanism to maximize the success rate of entrepreneurship.