在地铁里做公益广告,在我们看来是正常和平常的事儿,地铁媒体本身就应该这样去做。我们京港地铁现在只是尝试着去做了一些,做得还不太够,还没有特别的规律化和系统化。当我们看地铁的时候,除了企业的角度,还有一个角度,就是城市的角度或者说是乘客的角度。企业的思维往往是利己的,看投入与产出,看公益项目与企业传播策略、公关主题、品牌主张的吻合等等。但是地铁企业不应止于此, Public service ads in the subway, in our view is normal and normal thing, the Metro media itself should do so. We are just trying to do some Beijing-Hong Kong Metro, did not do enough, there is no special law and systematization. When we look at the MTRC, there is another point of view besides the angle of the enterprise. It is from the perspective of the city or the passenger. Business thinking is often self-serving, looking at input and output, public interest programs and business communication strategies, public relations topics, brand propositions and so on. However, subway companies should not stop there,