中国经济的快速发展令世人瞩目,众多基础设施建设促进了工程机械市场的蓬勃发展,正是其中蕴藏的巨大商机吊足了国内外工程机械企业的胃口,吸引了一个又一个国际工程机械业的“大鳄”齐聚中国市场,在中国建立起自己的生产基地,将其国际品质的产品带给中国用户。以挖掘机为例,几年前,中国市场几乎为外资品牌所瓜分,虽然眼下国产品牌有所增长,但面对激烈的市场竞争,植根于中国的本土企业胜算几何?置身于强手如林的竞争者中,民族工业能否守住疆土,进而继续扩大市场份额? The rapid development of China’s economy attracts world attention. The construction of numerous infrastructure facilities has promoted the vigorous development of the construction machinery market. It is the huge business opportunities that have been enticed by domestic and foreign construction machinery enterprises, attracting one after another international construction machinery industry “Predators” gathered in the Chinese market, set up their own production base in China, the international quality of its products to Chinese users. Take excavators as an example. A few years ago, the Chinese market was divided up almost by foreign brands. Although the number of domestic brands has increased at present, in the face of fierce market competition, are local enterprises rooted in the odds? Of the competitors, can the national industry keep its territory and continue to expand its market share?