在参观了几家香港的大型购物中心之后,我对所谓的体验式消费有了新的看法。香港的购物中心给人最大的直观感觉就是方便和舒服,而这些感觉都渗透在整个商场的各个小细节中。体验式消费这几年很火,很多商场、很多品牌都在做,但是常常感觉事与愿违。我们国内很多大商场设置了儿童娱乐区、居家生活区等,但是这些区域常常无人问津,甚至让人感到些许尴尬。这些商场转向体验式服务的方法就是增添了很多餐饮、 After visiting several major shopping malls in Hong Kong, I came up with a new perspective on so-called experiential consumption. Hong Kong’s shopping center gives the greatest intuitive feeling is convenient and comfortable, and these feelings are infiltrated in the small details of the entire mall. Experiential consumption in recent years is a lot of fire, many shopping malls, many brands are doing, but often feel contrary to expectations. Many of our shopping malls set up children’s entertainment area, home living area, but these areas are often no one cares about, and even make people feel a little embarrassed. These shopping centers to experience the service is to add a lot of food and beverage,