论文部分内容阅读
日前,国内空调制造巨头春兰与电器零售巨头苏宁在南京签订了空调巨额购销合同。据悉,此次合作金额达10亿元,是业界就单个产品所签订的最大的一宗订单。巧的是,此时正值春兰“靓丽”豪华空调和“梦幻”超豪华空调隆重上市,这次签约无疑为两款新品主打明年市场创造了契机。据了解,随着空调产能的进一步扩大,春兰近年来不断加大空调销售的力度,市场份额持续攀升。2005制冷年度,其空调的销量比去年同期增长75％,被媒体誉为“王者归来”。苏宁的发展同样也十分惊人,今年其
Recently, the domestic air conditioning giant Chunlan and electrical retail giant Suning in Nanjing signed a huge air-conditioning sales contract. It is learned that the cooperation amounting to 1 billion yuan, is the industry’s largest single order for a single order. Coincidentally, this time coincided with Chunlan “beautiful” luxury air conditioning and “dreamy” ultra-luxury air-conditioning grand listing of the two undoubtedly signed the contract for the main market next year to create an opportunity. It is understood that with the further expansion of production capacity of air conditioning, Chunlan continue to increase the intensity of air-conditioning sales in recent years, the market share continued to rise. In the refrigeration year of 2005, the sales volume of air conditioners increased by 75% over the same period of last year, which was praised by the media as “return of the king.” Suning’s development is also very alarming, this year it