21世纪,是“互联网+”时代。在“互联网+”时代背景下,各行各业开始趋向于电商模式发展。电商,就是让整个贸易过程中的贸易活动变得电子化,并利用互联网平台与外部环境进行沟通。在这一背景的冲击下,现阶段市场营销教学活动的展开必须抓住当今时代特点,革新市场营销教学模式,培养更多社会发展所需的复合型人才。本文,首先分析了电商这一概念。然后,总结了市场营销教学如何更好的把握时代特征。 The 21st century is the era of “Internet + ”. In the “Internet + ” era background, all walks of life began to tend to e-commerce model development. E-commerce is to make the trading activities of the entire trade process electronic and to use the Internet platform to communicate with the external environment. Under the impact of this background, the marketing of teaching activities at this stage must grasp the characteristics of the current era, reform marketing and teaching mode, and cultivate more talents needed for social development. This article first analyzes the concept of e-commerce. Then, it summarizes how marketing teaching can better grasp the characteristics of the times.