企业文化已经成为市场经济中越来越重要的软竞争力,因而职业院校职业教育必须加强企业文化教育。本文认为市场经济开放式和竞争性引起就业方式的多元化发展、现代家庭教育与学生适应社会存在的问题,都要求职业院校必须加强企业文化教育,以培养造就企业所需要的有用人才。 Corporate culture has become increasingly important in the market economy, soft-competitive, vocational education in vocational schools must strengthen corporate culture and education. This paper argues that the open and competitive market economy leads to the diversified development of employment patterns. Modern family education and students’ adaptation to social problems all require that vocational colleges and universities must strengthen corporate culture and education in order to cultivate the useful talents needed by enterprises.