逆反现象从心理学的观点看,逆反心理是一种比较稳定的、在任何场合下都与他人相对立的心理倾向。这种心理的产生,是社会生活作用于人脑的结果。具有逆反心理的人,经常采取一种与他人相反的观念、态度。具有逆反心理的受众,往往采取与传播者相悖,甚至对抗的态度和行为。实际上,这种受众是极少的。目前人们常说的“逆反心理”已大大超出了心理学规定这一概念的原义,而泛指传播活动中出现的对传播内容的怀疑、抵制乃至对立的倾向。这种倾向并非对所有传播内容抗拒,而仅对某些传播的抗拒,是由 Reversal Phenomenon From the psychological point of view, reverse psychology is a relatively stable, in any case are contrary to each other’s psychological tendencies. This psychology is the result of social life acting on the human brain. Rebelling people often take the opposite attitude and attitude toward others. Reversed psychology audiences often adopt attitudes and behaviors contrary to communicators and even confrontations. In fact, there are very few such audiences. At present, people often say that “rebellious psychology” has gone beyond the original meaning of the concept of psychology and generally refers to the tendency of spreading suspicion, boycott or even opposition to the content of dissemination. This tendency is not based on the resistance of all communications but on the resistance of certain communications