经济全球化趋势使国际市场营销环境发生了深刻的变化,生产要素实现了跨国界流动,各国之间的分工越来越深入,各国市场之间的联系也越来越紧密,各国经济相互交融,相互渗透,连成一体。但与此同时,国家之间、企业之间的竞争也越来越激烈,一国市场的营销竞争态势直接地影响他国市场 The trend of economic globalization has brought about profound changes in the international marketing environment. The factors of production have achieved cross-border flows. The division of labor among countries has become more and more in depth. The markets in various countries are becoming more and more inter-linked. The economies of various countries are intertwined. Mutual penetration, even as one. At the same time, however, competition among countries and between enterprises is becoming more and more intense. The marketing and competitive situation in a country’s market directly affects other countries’ markets