民生新闻由电视业界兴起,引发全国范围内的跟风,产生众多形式的民生新闻,也呈现良莠不齐的状况。由于国内对这种新的新闻模式还处于探索阶段,各媒体在操作上不拘于理论引导,过于迎合大众的市民口味,追求收视率的高涨,因此出现了一些不良倾向。本文对这些现象进行理性归纳,并总结其取得持久竞争力必须拓新的三个层面。 The rise of the people’s livelihood news from the television industry has triggered a nationwide follow-up and many forms of livelihood news as well as a mixed picture. Since domestic new news models are still in the exploratory stage, the media are not prone to being guided by the theory in their operation. They cater too much to the public taste of the public and seek high ratings. As a result, some undesirable tendencies have emerged. The paper summarizes these phenomena rationally and summarizes the three aspects that must be expanded to achieve sustainable competitiveness.