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随着近几年来我国团购行业的发展,团购网站的商业模式一直是个热点话题。本文将就我国服务类团购网站如何形成预收账款融资进行探讨,分析这种融资方式的财务质量。作者认为不能单纯的把这种预收账款融资看做是团购网站的融资项目,并且提出了自己的几点建议。最后作者就这种模式联系到了互联网广泛存在的自然融资现象,产生了一些联想。
With the development of China's group purchase industry in recent years, the business model of group purchase website has always been a hot topic. This article will discuss how to form a pre-paid-up account financing service in China's service-type website, and analyze the financial quality of this financing method. The author thinks that this kind of pre-paid-up financing can not be regarded simply as a financing project for the group purchase website, and put forward some suggestions of its own. Finally, the author linked this model to the widespread phenomenon of natural financing on the Internet, resulting in some associations.