甘惜分先生认为:典型报道是指对具有普遍意义的事物或事件的强化报道。典型报道特别是人物典型报道,一直是党报的强势。但当前沿用的人物典型报道方式正受到日益严峻的挑战:典型宣传的“概念化”、表现手法呆板单一,致使受众认同度弱化。那么,在新时期,如何使典型报道变得更有意义、更吸引受众,是新闻记者不得不考虑的问题,因此,本文将从以下几方面浅谈一下典型报道的创新。 Psyche said: Typical reports refer to the enhanced reporting of things or events of general significance. Typical reports, especially the typical reports of people, have always been the strength of the party newspaper. However, the typical reporting methods of current characters are being challenged more and more: the “conceptualization” of the typical propaganda and the dullness of the presentation techniques, leading to the weakening of audience acceptance. So, in the new era, how to make typical reports become more meaningful and more attractive to the audience is a journalist must consider the issue, therefore, this article will talk about the following aspects of innovation of typical reports.