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无论是哪个城市的褐石系列,金地似乎一直都希望能够给中产阶层带来一种有格调的生活。在金地诸多产品中,褐石系是金地集团旗下产品特征最为显著的一大成熟产品线,项目楼盘大多取有“艺”字,最常见也最经典的产品名为“艺境”、“艺华年”。从褐石系列产品来看,这一产品类型被金地划分为高端产品系,主要目标人群为二、三、四档传统型客户,这些人群的特征是讲究文化情调、对生活品质要求精细和精致。如果从价值观层面来看,这类人群更倾向于带有明显文化、温馨、经典等具有深层底蕴沉淀的价值观标签。如果对这部分客户类型进行更深入的具象解构,则褐石系列所瞄准的客户则是普遍具有文化情调的中
No matter what the city’s brownstone series, Golden seems to have always hope that the middle class to bring a style of life. Among the many products of Gemdale, the brownstone series is a mature product line with the most prominent product features of Gemdale Corporation. Most of the projects in the project have the “Arts” character. The most common and classic products are called “Arts and Cultures” “,” Art Chinese New Year ". From the brownstone series of products, this product type is divided into high-end product lines, the main target population for the second, third and fourth stalls of traditional customers, these groups are characterized by the emphasis on cultural sentiment, the quality of life requires fine and refined . If viewed from the perspective of values, such people are more likely to have value labels with profound cultural heritage, warmth, and classics. If this part of the customer type more in-depth visual deconstruction, the Brownstone series is targeted at the customer is generally culturally