鉴于农村市场有其特殊性,通过对我国农村市场零售业的分析,零售企业进军农村市场除依靠参与宏观管理外,在微观管理方面需采取适合农村市场的战略,市场细分定位,产品、价格、渠道、促销、服务、人力资源等管理策略,从而构建完善的管理体系,推动农村零售业及其企业自身的发展壮大。 In view of the peculiarities of the rural market, through the analysis of China’s retail market in the rural market, the retail enterprises to enter the rural market in addition to rely on participation in macro-management, in the micro-management to take appropriate strategies for the rural market, market segmentation, product, price , Channels, promotions, services, human resources and other management strategies, so as to build a sound management system to promote rural retail and its own business development and growth.