论文部分内容阅读
在全国各省市的出版利润构成中,教材类平均达到60％以上,高的省份已达到85％以上。在大学教材市场上,随着科教兴国战略的推进、教育改革的深化和素质教育的实施,以及越来越多的国内出版社的介入,国际出版跨国公司在同一平台上的竞争,大学教材市场将成为利润的又一抢占点。 面临的机遇与挑战 面对国际、国内经济社会和科学技术发展新形势,大学教材将无论从内容还是形式都会有不同程度的改革,使这一市场的机遇与挑战并存。 ——国际国内形势的发展和经济全
In the composition of the profits of all the provinces and cities in the country, teaching materials average more than 60%, and high provinces have reached more than 85%. In the market of university textbooks, with the promotion of the strategy of rejuvenating the nation through science and education, the deepening of education reform and the implementation of quality education, as well as the intervention of more and more domestic publishers, the competition of international publishing and transnational corporations on the same platform, Will be another preemptive profit point. Facing Opportunities and Challenges Faced with the new situation of economic, social and scientific and technological development both at home and abroad, university textbooks will have different degrees of reform both in contents and in forms, so that the opportunities and challenges in this market will coexist. - The development of international and domestic situations and the economy