无论模式如何设计,降低成本、提高效率都是永恒的主题。预售制的按订单生产模式首当其冲。“10亿赌局”其实赌的是营销模式的效率。雷军自豪的是互联网营销的效率,它不需要中间环节,产品开发直接和用户对接,销售也和用户直接对接,这样产品规划准确,且营销库存低,费用低。反过来,传统家电连锁渠道由于有实体店,有库存,要大量的运营人员,管理费用也高,其压力就大很多,按小米等互联网企业的看法是 No matter how the model design, reduce costs and improve efficiency are the eternal theme. Pre-order production system bear the brunt of the order. “1 billion gamble ” Actually bet is the efficiency of the marketing model. Lei Jun is proud of the efficiency of Internet marketing, it does not require intermediate links, product development and user docking directly, but also direct docking and user, so that product planning accuracy, and marketing low inventory, low cost. In turn, the traditional home appliance chain channels due to a physical store, inventory, to a large number of operational staff, management costs are high, the pressure is much larger, according to millet and other Internet companies is