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随着电脑和网络的高速发展,海报的形式随之发生着变革,海报的载体从传统的纸张载体变成了以电脑、手机为主的新媒体为载体。因载体的改变,传统老旧的静态海报因趣味性低、信息传播量低、视觉冲击力减弱等原因被动态海波所取代。动态海报成为信息传播的主流趋势已非常明显,动态海报对未来的广告设计将影响巨大。
With the rapid development of computers and networks, the form of posters has undergone a revolution. The posters’ carriers have been transformed from traditional paper carriers into new media with computers and mobile phones as the carrier. Because of the change of the carrier, the traditional old static poster is replaced by the dynamic high wave because of the low interest, the low information transmission, the weak visual impact. Dynamic posters become the mainstream of information dissemination trend has been very clear, dynamic posters on the future of advertising design will have a huge impact.