“让IBM这位巨人的庞大躯体运转如意、举重若轻的正是它的蓝色企业文化。IBM无法保证自己的十全十美,但却能保证自己犯错最少。” “蓝色巨人”的秘密是服务“你的技术比IBM先进,你的价格比IBM便宜,但是我要IBM,因为IBM服务比你周到。”在世界各地,到处有这种来自消费者的声音。IBM公司是美国最早导入CIS战略的企业之一。当时任IBM公司总裁的小托马斯·沃森认为,为了使公司成为享誉世界 “It is precisely this blue corporate culture that makes the huge body of IBM grateful and carefree. IBM can not guarantee that it is perfect, but it guarantees the least number of mistakes.” “The Secret of the Blue Giant Is service. ”Your technology is more advanced than IBM, and your price is cheaper than IBM, but I want IBM because IBM service is better than yours.“ ”This voice is coming from consumers all over the world. IBM is one of the first companies in the United States to import CIS strategy. At that time, Thomas Watson, then president of IBM, thought that in order to make the company a world-renowned one