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策划运用在电视栏目创作上,包括栏目定位、内容创意、结构形态、外观包装以及运作方式等方面的理念和方案的确定。栏目总之和定位、播出时间和时长、栏目标识与包装、栏目形态和结构和栏目主持人等五个方面,才能其建构栏目必要的“个性化”特征,栏目才能在观众中留下较为深刻的影响。所谓栏目的个性化,就是指栏目拥有自己独特的传播内容、独特的表现形式,进而拥有自己独特的风格。
Plan and apply the ideas and programs in the creation of TV programs, including the orientation of columns, content creation, structure and appearance, packaging and mode of operation. Columns in general and positioning, broadcast time and duration, column identification and packaging, column configuration and structure and column host five aspects, in order to build the column necessary “personality ” feature, the column can be left in the audience More profound impact. Personalization of the so-called columns, is the column has its own unique content, unique manifestations, and thus have their own unique style.