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渠道模式作为空调行业的地基,在日复一日的捶打下,已经成长为坚实而多样的堡垒。连锁大卖场、区域卖场、代理商、分销商、专卖店以及销售公司都是这个舞台上的生旦净末丑。通过对全国各个区域各个渠道模式生存现状的调查发现,大连锁经过前几年的大势扩张与并购并通过挤占上游厂家的资源等方式发展初具规模,在多样性模式的驱动下,大连锁正处于发展的瓶颈,长期资金占用的合理解决、单店质量的提升、对三四级市
As the foundation of the air conditioning industry, channel mode has become a solid and diverse stronghold under daydreaming. Chain stores, regional stores, agents, distributors, specialty stores and sales companies are the stage of the net worth of ugly. Through the survey of the survival status of various channel modes in different regions of China, it is found that after the expansion of large-scale chains and mergers and acquisitions in the past few years and the exploitation of resources by upstream manufacturers, the development of large chains has begun to take shape. Driven by the diversity model, In the development of the bottleneck, a reasonable solution to the long-term capital occupation, improve the quality of a single shop, on the 34 cities