越来越多的国外公司将目标对准拥有4亿用户的网络市场。建立自己的销售网站,等待中国消费者点击,然后使用信用卡消费,这样传统西方的网络商业模式好像并不被中国消费者接受。对于西方大品牌来说,必须作出调整以适应中国网民的习惯。很多海外零售商,特别是成衣企业开始在一家中国的BtoC网站开设网店——淘宝商城,由阿里巴巴集团在2008年创立,是CtoC网站淘宝的兄弟公司。最近,世界第二大运动品牌阿迪达 More and more foreign companies target the network market with 400 million subscribers. Set up their own sales website, wait for Chinese consumers click, and then use the credit card spending, so that the traditional Western network business model does not seem to be Chinese consumers. For western brands, adjustments must be made to adapt to the habits of Chinese netizens. Many overseas retailers, especially the garment enterprises, have started to set up online shop in a Chinese BtoC website - Taobao Mall, which was founded by Alibaba Group in 2008 and is a brother company of CtoC website Taobao. Recently, the world’s second-largest sports brand Adidas