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运用文献资料、逻辑分析等方法,对我国近三届夏季奥运会电视报道概况进行了回顾研究。研究结果:近三届夏季奥运会中,我国都圆满地完成了电视转播工作,我国的电视转播水平得到了稳步提升。奥运会期间电视收视率全面上升,女性、儿童和青少年等观众群体都积极参与了奥运节目收视。奥运节目收视表现了鲜明的时间特征,黄金时段播出的节目收视率全面领先。观众在观看奥运赛事的时候,不仅仅出于民族荣誉和国家荣誉,明星、观赏性等也是影响节目收视的重要因素。北京奥运会电视转播工作全面展示了我国电视体育传播的实力,将对我国体育新闻传播业未来发展带来深远的影响。
Using literature, logical analysis and other methods, we review the general situation of TV reports of the last three Summer Olympic Games in our country. Findings: In the last three Summer Olympic Games, China successfully completed the television broadcasting work and the level of China’s television broadcasting has been steadily improved. During the Olympic Games, TV ratings were on the rise. Audience groups such as women, children and teenagers actively participated in the viewing of the Olympic programs. Olympic program ratings showed a distinctive time characteristics, prime time broadcast program ratings overall lead. When viewing the Olympic Games, the audience not only came from national honors, national honors, celebrities, and ornamental factors, but also influenced the viewing of the programs. The Beijing Olympic Games TV relay work has fully demonstrated the strength of China’s TV sports communication and will have a far-reaching impact on the future development of China’s sports news communication industry.