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从多元经营的理论研究出发,对多元经营的动机、绩效、风险进行研究。结合理论分析,指出铁路多元经营企业在进行行业选择时应考虑与铁路的相关程度、合理的多元经营范围、行业吸引力因素、核心竞争力、铁路多元经营自身的优势等因素,并介绍了综合评价法和矩阵分析法两种行业评价方法。
Based on the theoretical research of diversified management, the motivation, performance and risk of diversified management are studied. Combining with the theoretical analysis, it is pointed out that in the process of industry selection, railway diversified enterprises should consider such factors as the relevance with railway, reasonable diversified business scope, industry attractiveness, core competitiveness and railway diversification itself, Evaluation method and matrix analysis method of two kinds of industry evaluation.