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随着移动互联网技术的快速发展,手机网民不断增多,微博、移动APP应用等成为业界关注的新型传播媒介。美国KPCB投资公司合伙人约翰·杜尔提出了“SoLoMo”的概念,他把最热的三个关键词整合到了一起:Social(社交)、Local(本地化)和Mobile(移动),“我们正处于一个新时代的开始,社交网络创新者正为用户重新想象和重新定义一个网络,这一网络超越文档和网站。”这一概念,展示了手机媒体社会化
With the rapid development of mobile Internet technology, mobile Internet users continue to increase, microblogging, mobile APP applications become the industry’s new media of interest. John Doer, a partner at KPCB Investments in the United States, came up with the concept of “SoLoMo”, which brings together the hottest three keywords: Social, Local, and Mobile, “We are at the dawn of a new era in which social network innovators are reimaging and redefining a network of users beyond the documentation and web sites.” This concept shows how mobile media is socialized