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“营销女王”的下海,既是对地产的一种颠覆,更是拯救地产界的一声呐喊。7月5日,原世茂集团副总裁,在地产界拥有“营销女王”之称的蔡雪梅,在深圳凯宾斯基大酒店召开的新闻发布会上,终于第一次向所有人完整阐述了她的创业平台——Elab。或许,对于大多数人而言,从5月15日,蔡雪梅正式宣布从世茂离职开始,到7月5日新闻发布会的召开,蔡雪梅的故事应该算是告一段落。但是对于像《中国房地产金融》这样一本始终试图通过现象看本质的深度地产读本而言,我们更希望去解读蔡雪梅转身创业背后的深刻原因,究竟是什么样的动机,让这位在地产营销界拼杀了20
“Marketing Queen ” of the sea, is a subversion of real estate, it is a cry of salvation real estate circles. On July 5, Cai Xuemei, former Vice President of Shimao Group and “Queen of Marketing” in the real estate industry, finally gave the first complete explanation to all at a press conference held at the Kempinski Hotel in Shenzhen. Her business platform - Elab. Perhaps for most people, from May 15, Cai Xuemei officially announced the departure from Shimao, until July 5 press conference, Cai Xuemei’s story should come to an end. However, for a real estate book like China Real Estate Finance, which always attempts to see the essence through the phenomenon, we would like to interpret the profound reason why Cai Xuemei turned to start his own business. What kind of motivation is this for the real estate marketing Bound to kill 20